Biz & Branding Lab

Your Instructor


Robyn Conley Downs
Robyn Conley Downs

Robyn Conley Downs is founder of the mission-driven media and education brand, Real Food Whole Life, creator of the Feel Good Effect Mindset & Method, and author of the upcoming book, The Feel Good Effect.

Holding a Master’s degree in education with an emphasis in behavior change, and 4 years of public policy & health change at the doctoral level, her work taps into cutting edge science around mindset, strategies and habits; and how people create and sustain lasting wellness. She combines this professional research background with work as a certified yoga teacher, specializing in mindfulness and self-compassion, to share science-based, life-tested, radically simple solutions to help people feel good.


Enrollment & Welcome

June 3-June 12: Enrollment and Welcome

June 14: Last Day to Enroll

Program Dates & Content

June 15-19: Finding & Defining Your Mission + Message

June 22-26: Crafting Your Method

June 29-3: Break + Catch-Up

July 6-10: Prioritizing Platforms + Creating Community

July 13-17: Offerings + Monetization

July 20-24: Content Planning & Strategy

July 27-31: Instagram, Pinterest, Email, Podcasting & Video

Course Includes

  • 2 (45-min) weekly live Zoom coaching calls
    • 1 lecture-style call Tuesday at 9:00 am PST
    • 1 Q&A-style call Thursday at 12:00 pm PST
  • Call recordings available on Teachable each week
  • Notes worksheet for each lecture-style call
  • Weekly mini-assignments and resources
  • Optional Facebook group for community conversation and support

Course Curriculum


  Biz & Branding Lab
Available in days
days after you enroll

Frequently Asked Questions


How long do I have access to the course?
After enrolling, you have unlimited access to course material and video for as long as you like - across any and all devices you own.
Who is the program for?
It's for people who want to start or grow a mission- or message-based business. It's designed specifically for coaches, consultants, teachers, speakers and educators who want to start or grow an online brand and business.
How much time will be required each week?
How much time you spend on the course is up to you! That said, 2-3 hours per week should allow enough time to tune in live or watch the calls, plus complete the mini-assignments each week.

Get started now!